Is it just me or is there something really odd about getting an email from Harvard Medical School with a pitch around getting in shape for summer????
-----Original Message-----
From: Harvard Medical School [mailto:hhp_info@hms.harvard.edu]
Sent: Monday, April 20, 2009 2:32 PM
To: tevis@balanceintegration.com
Subject: Get in Shape for Summer and Save
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| Dear Valued Customer, It’s not too early to start getting in shape for the warm summer months ahead.
Whether you want to lose a few pounds or need to start — or step up — your exercise routine, there’s a Harvard Special Health Report to help you do just that. The experts at Harvard Medical School provide sensible strategies to eat healthfully and still lose weight, plus exercise programs for mature adults, beginners, or those who want to try new workouts. You can save 25% on these popular reports: Healthy Solutions to Lose Weight and Keep It Off
Workout Workbook: 9 complete workouts to help you get fit and healthy To start getting in shape and enjoy 25% savings on these reports, visit the
Sincerely, Ed Coburn
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2 comments:
We're not trying to be Glamour. At the same time, we're not trying to hide in an ivory tower. This is a time of year when people pay attention to their body -- what's known as a teachable moment. Check out at a supermarket or turn on the TV and you're bombarded with messages about exercise and weight loss products that can range from wishful thinking to dangerous.
We want to offer a practical, trustworthy alternative for those who want to take action but don't trust the commercial hype.
I think that's an appropriate activity for Harvard Medical School.
Ed Coburn
Publishing Director
Harvard Health Publications
Oh KUDOS Ed & Harvard! And thank you for weighing in and with such solid logic behind the initative. Indeed, considered in this light you are absolutely right. So surprising perhaps, but in alignment with the needs of our times. So aside from the long delay in my response, vive le internet for facilitating this interchange!
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